The CHOWKING FOOD CORPORATION gained entrance to the Philippines' highly competitive fastfood industry in 1985, at a time when it was dominated by western-style burger joints. With focus on its core competencies to create differentiated, superior product value, Chowking has stood the test of shifting tastes, changing lifestyles and a volatile market, to develop its own set of loyal customers that keeps growing year in and year out. Jollibee lends its experience and prestige as the Philippines' dominant player in the fastfood industry, while Chowking is poised to contribute significantly to the annual system wide sales of the Jollibee group. As they gear up for the challenges ahead, both companies are optimizing the advantages of the merger with synergies aimed at cutting costs and improving efficiency in their stores.