UNITOP General Merchandise Incorporation is one of the best in the Philippines’ general merchandise industry. Founded by Filipino-Chinese business man Ricardo L. Brito in 2000, this business primarily focuses on China-made merchandise such as – clothing, shoes, metallic products, school supplies, home appliances, kitchen waves, hardware and other daily needs. It is also one of the leading retail chain stores. UNITOP insists throughout the management idea of “fair and substantial price” in good faith to serve its consumers. A management strategy UNITOP provides depends on the market localization and innovative changes. After which the management diversify the service to the consumers to obtain a favourable response. The enterprise assures quality through the development idea of “business has no limited territory” and continues the innovation.