Lemon Square's owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price. Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Lemon Square also adopted the latest packaging techniques used by bakers the world over. Lemon Square is now one of the largest producers of quality baked goods in the Philippines, offering the largest and most diverse product line to the Filipino mass market.