Established in 20 February 1963 as Chrysler Philippines Corporation, Mitsubishi Motors Corporation now markets over 16 types of vehicles in the Philippines, after 48 years of operation. In manufacturing, production programs are aimed towards product quality. Quality Circles provide the impetus for continuous involvement of manufacturing processes leading to improved quality and cost-effectiveness. With Total Customer Satisfaction remaining to be the underlying commitment, the importance of delivering products and services that are attuned to the complex and changing needs of the customers in the Philippine market setting remains to be the thrust of marketing activities and efforts.